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Channel: Anywhereization » Rickard Bäcklin, Vice President, Brand & Marketing, TSIC
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Lego, the Internet, and the age of the customer

I’m not going to give you yet another ”10 top trends for 2014” – that’s been done to death. What’s more, trendspotting lists all tend to start sounding the same. Different sites pick up each other’s...

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A passion for purple in Latam

Edison De Leon is TeliaSonera´s own Purple Heart. Now, this is not a rare disease or a military decoration, it means that he lives the TeliaSonera International Carrier brand like no one else. And goes...

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Connectivity: first world problem or basic human right?

We were recently served a dose of perspective. As a carrier, our main internet challenge is to meet the demands of Anywhereization: connecting end users so they can do whatever they want, wherever they...

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